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  • Television and New Mediaby Jennifer Gillan

    Taylor and Francis 2010; US$ 39.95

    We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including... more...

  • Television Brandcastingby Jennifer Gillan

    Taylor and Francis 2014; US$ 45.95

    Television Brandcasting examines U. S. television?s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of... more...

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