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  • Market Orientationby Adam Lindgreen; Martin Hingley; David Harness

    Ashgate Publishing Ltd 2010; US$ 154.95

    Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can... more...

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