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Franchising Hospitality Services
Taylor & Francis 2012; US$ 54.95'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels,... more...
In Search of Hospitality
Taylor and Francis 2013; US$ 48.95'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby... more...
Hospitality Marketing
Taylor and Francis 2013; US$ 62.95Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality... more...
Hospitality: A Social Lens
Taylor and Francis 2006; US$ 113.00Hospitality: a social lens follows on from the unique contribution made by In Search of Hospitality: theoretical perspectives and debates. It progresses debate, challenges the boundaries of ways of knowing hospitality, and offers intellectual insights stimulated by the study of hospitality. The contributing authors provide tangible evidence of continuing... more...
Entrepreneurship in the Hospitality, Tourism and Leisure Industries
Taylor and Francis 1998; US$ 63.95Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader... more...
Innovation and Entrepreneurship
Erich Schmidt Verlag 2010; US$ 44.03HauptbeschreibungInnovation - The story behind success in TourismTourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short:... more...
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