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  • Handbook of Marketing Research Methodologies for Hospitality and Tourismby Ronald A Nykiel

    Taylor and Francis 2007; US$ 69.95

    Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative... more...

  • Marketing Your Businessby Robert E Stevens; David L Loudon; Ronald A Nykiel

    Taylor and Francis 2013; US$ 63.95

    This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines—advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit,... more...

  • Marketing Your City U.S.A.by Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

    Taylor and Francis 2012; US$ 63.95

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time... more...

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