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  • Website Optimizationby Rich Page

    Wiley 2012; US$ 29.99

    Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions... more...

  • Landing Page Optimizationby Tim Ash; Maura Ginty; Rich Page

    Wiley 2012; US$ 29.99

    A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site... more...

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