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  • Brand Medicineby Tom Blackett; Rebecca Robins

    Palgrave Macmillan 2001; US$ 115.00

    As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information,... more...

  • Meta-Luxuryby Manfredi Ricca; Rebecca Robins

    Palgrave Macmillan 2012; US$ 44.00

    Meta-Luxury  sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. more...

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