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  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • World Wide Raveby David Meerman Scott

    John Wiley & Sons, Inc. 2009; US$ 22.95

    A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely... more...

  • Newsjackingby David Meerman Scott

    Wiley 2011; US$ 9.99

    IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVYOPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIAATTENTION. The rules have changed. The traditional PR model—stickingclosely to a preset script and campaign timeline—no longerworks the way it used to.  Public discourse now moves so fastand so dynamically that all it takes... more...

  • The New Rules of Sales and Serviceby David Meerman Scott

    Wiley 2014; US$ 28.00

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling... more...

  • Real-Time Marketing and PRby David Meerman Scott

    Wiley 2011; US$ 24.95

    Launch effective real-time communications to win in today'salways-on world Gone are the days when you could plan out your marketing andpublic relations programs well in advance and release them on yourtimetable. "Real time" means news breaks over minutes, not days. Itmeans companies develop (or refine) products or services instantly,based on feedback... more...

  • Get Seenby Steve Garfield; David Meerman Scott

    Wiley 2010; US$ 24.95

    The era of online video has arrived—now make it work foryour business In the last year, the world of online video exploded. Hollywoodgot into the game, professional actors and writers joined in, andindependent producers looked to find their niche. Now, companiesare wide awake to the opportunities for product and brand promotionas well as customer... more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix. While other... more...

  • Marketing Lessons from the Grateful Deadby David Meerman Scott; Brian Halligan

    Wiley 2010; US$ 21.95

    The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industrybook. They encouraged their fans to record shows and trade tapes;they built a mailing list and sold concert tickets directly tofans; and they built their business model on live concerts, notalbum sales. By cultivating a dedicated, active... more...

  • Beyond Viralby Kevin Nalty; David Meerman Scott

    Wiley 2010; US$ 24.95

    Promote your product using the most visceral form of socialmedia-online video Learn how to create cost-effective videos, engage yourcustomers, compel them to measurable behaviors (awareness, intent,and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video toreach your business goals.... more...

  • Tuned Inby Craig Stull; Phil Myers; David Meerman Scott

    Wiley 2011; US$ 27.95

    If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past... more...

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