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  • The New Strategic Sellingby Robert B. Miller; Stephen E. Heiman; Tad Tuleja; J. W. Marriott; Robert B. Miller

    Grand Central Publishing 2008; US$ 9.99

    The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small... more...

  • Usable Pastsby Tad Tuleja

    Utah State University Press 1997; US$ 34.95

    In Usable Pasts, fourteen authors examine the manipulation of traditional expressions among a variety of groups from the United States and Canada: the development of a pictorial style by Navajo weavers in response to traders, Mexican American responses to the appropriation of traditional foods by Anglos, the expressive forms of communication that engender... more...

  • Warrior Waysby Eric A. Eliason; Tad Tuleja

    University Press of Colorado 2013; US$ 25.95

    Warrior Ways is one of the first book-length explorations of military folklife, and focuses on the lore produced by modern American warriors, illuminating the ways in which members of the armed services creatively express the complex experience of military life. In short, lively essays, contributors to the volume, all of whom have close personal... more...

  • Warrior Waysby Eric A. Eliason; Tad Tuleja

    Utah State University Press 2012; US$ 25.95

    Warrior Ways is one of the first book-length explorations of military folklife, and focuses on the lore produced by modern American warriors, illuminating the ways in which members of the armed services creatively express the complex experience of military life. In short, lively essays, contributors to the volume, all of whom have close personal... more...

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