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  • The Challenger Customerby Matthew Dixon; Brent Adamson; Pat Spenner; Nick Toman

    Penguin Books Ltd 2015; US$ 21.14

    The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom... more...

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