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Most popular at the top

  • Public Relations Handbookby Alison Theaker

    Routledge 2004; US$ 45.95

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. more...

  • The Public Relations Handbookby Alison Theaker

    Taylor and Francis 2013; US$ 49.95

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism... more...

  • The Public Relations Strategic Toolkitby Alison Theaker; Heather Yaxley

    Taylor and Francis 2012; US$ 45.95

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...

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