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  • Email Marketing By the Numbersby Chris Baggott; Ali Sales

    Wiley 2011; US$ 24.95

    Praise for EMAIL MARKETING by the NUM8ERS "At last?a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." ? Anne Holland,... more...

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