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Most popular at the top

  • The Marketing Bookby Michael Baker

    Taylor and Francis 2012; US$ 62.95

    This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses... more...

  • The Marketing Manualby Michael Baker

    Taylor and Francis 2009; US$ 57.95

    The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there?... more...

  • London Transportby Michael Baker

    Osprey Publishing 2016; US$ 7.95

    Michael H. C. Baker has written more than fifty books and a hundred articles about buses, trains, people, and places and is Editor of the Magazine of the London Bus Museum at Brooklands. more...

  • Marketing's Domainby Michael J. Baker

    Emerald Group Publishing Limited 2002; US$ 199.00

    Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are... more...

  • Marketing Theoryby Michael J Baker; Michael Saren

    SAGE Publications 2010; US$ 59.00

    Building on the popularity of the first edition published in 2000, Michael J Baker has teamed up with co-editor Michael Saren to produce a fully updated Second Edition of the marketing theory text. more...

  • The Marketing Bookby Michael Baker; Susan Hart

    Taylor and Francis 2008; US$ 73.95

    The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to... more...

  • Interpreting the Peaceby Michael Kelly; Catherine Baker

    Palgrave Macmillan 2012; US$ 95.00

    Analysing the issues of language that faced international forces carrying out peace operations in Bosnia-Herzegovina in the 1990s, this book examines how differences of language were an integral part of the conflicts in the country and in what way the multinational UN and NATO forces faced their own problems of communication and language support. more...

  • Documentary Sources in Ancient Near Eastern and Greco-Roman Economic Historyby Heather D. Baker; Michael Jursa

    Oxbow Books 2014; US$ 33.00

    This volume breaks new ground in approaching the Ancient Economy by bringing together documentary sources from Mesopotamia and the Greco-Roman world. Addressing textual corpora that have traditionally been studied separately, the collected papers overturn the conventional view of a fundamental divide between the economic institutions of these two regions.... more...

  • Every Leader Is an Artist: How the World?s Greatest Artists Can Make You a More Creative Leaderby Michael O'Malley; William Baker

    McGraw-Hill Education 2012; US$ 22.00

    Make Every Business Day Your Masterpiece Every Leader Is an Artist makes the compelling case that many of the attributes that make a person a great leader are actually those that make someone a superior artist: intention, focus, authenticity, skill, and imagination. Providing the tools and techniques for developing these qualities, O?Malley... more...

  • The Role of Communication in Learning To Modelby Paul Brna; Michael Baker; Keith Stenning; Andree Tiberghien

    Taylor and Francis 2014; US$ 110.00

    In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge the modeling of communication and the modeling of... more...