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Most popular at the top

  • The Marketing Bookby Michael Baker

    Taylor and Francis 2012; US$ 62.95

    This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses... more...

  • The Marketing Manualby Michael Baker

    Taylor and Francis 2009; US$ 57.95

    The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there?... more...

  • The Rise of the Victorian Actorby Michael Baker

    Taylor and Francis 2015; US$ 44.95

    Originally published in 1978. Between 1830 and 1890 the English theatre became recognisably modern. Standards of acting and presentation improved immeasurably, new playwrights emerged, theatres became more comfortable and more intimate and playgoing became a national pastime with all classes. The actor?s status rose accordingly. In 1830 he had been... more...

  • Marketing's Domainby Michael J. Baker

    Emerald Group Publishing Limited 2002; US$ 199.00

    Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are... more...

  • The Marketing Bookby Michael Baker; Susan Hart

    Taylor and Francis 2008; US$ 73.95

    The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to... more...

  • Interpreting the Peaceby Michael Kelly; Catherine Baker

    Palgrave Macmillan 2012; US$ 95.00

    Analysing the issues of language that faced international forces carrying out peace operations in Bosnia-Herzegovina in the 1990s, this book examines how differences of language were an integral part of the conflicts in the country and in what way the multinational UN and NATO forces faced their own problems of communication and language support. more...

  • Documentary Sources in Ancient Near Eastern and Greco-Roman Economic Historyby Heather D. Baker; Michael Jursa

    Oxbow Books 2014; US$ 33.00

    This volume breaks new ground in approaching the Ancient Economy by bringing together documentary sources from Mesopotamia and the Greco-Roman world. Addressing textual corpora that have traditionally been studied separately, the collected papers overturn the conventional view of a fundamental divide between the economic institutions of these two regions.... more...

  • Supernatural as Naturalby Michael Winkelman; John R. Baker

    Taylor and Francis 2015; US$ 103.95

    This book provides a general introduction to the biological and evolutionary bases of religion and is suitable for introductory level courses  in  the anthropology and psychology of religion and comparative religion. Why did human ancestors everywhere adopt religious beliefs and customs? The presence and persistence of many religious features across... more...

  • The Marketing Bookby Michael J. Baker; Susan Hart

    Taylor and Francis 2016; US$ 79.95

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium... more...

  • Marketing Theoryby Michael J Baker; Michael Saren

    SAGE Publications 2016; US$ 58.00

    Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic. more...