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Most popular at the top

  • The Marketing Bookby Michael Baker

    Taylor and Francis 2012; US$ 62.95

    This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses... more...

  • The Marketing Manualby Michael Baker

    Taylor and Francis 2009; US$ 57.95

    The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there?... more...

  • Marketing's Domainby Michael J. Baker

    Emerald Group Publishing Limited 2002; US$ 199.00

    Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are... more...

  • Marketing Theoryby Michael J Baker; Michael Saren

    SAGE Publications 2010; US$ 74.00

    Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of... more...

  • The Marketing Bookby Michael Baker; Susan Hart

    Taylor and Francis 2008; US$ 73.95

    The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to... more...

  • Interpreting the Peaceby Michael Kelly; Catherine Baker

    Palgrave Macmillan 2012; US$ 90.00

    Analysing the issues of language that faced international forces carrying out peace operations in Bosnia-Herzegovina in the 1990s, this book examines how differences of language were an integral part of the conflicts in the country and in what way the multinational UN and NATO forces faced their own problems of communication and language support. more...

  • The Role of Communication in Learning To Modelby Paul Brna; Michael Baker; Keith Stenning; Andree Tiberghien

    Taylor and Francis 2014; US$ 110.00

    In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge the modeling of communication and the modeling of... more...

  • Extending the Horizonsby Edward Baker; Anito Joseph; Anuj Mehrotra; Michael Trick

    Springer-Verlag New York Inc 2007; US$ 159.00

    Presents the research in design and analysis of algorithms, computational optimization, heuristic search and learning, modeling languages, parallel and distribution computing, simulation, computational logic and visualization. This book emphasizes a variety of novel applications in the interface of CS, AI, and OR/MS. more...

  • Calling for Helpby Carolyn Baker; Michael Emmison; Alan Firth

    John Benjamins Publishing Company 2005; US$ 180.00

    Telephone helplines have become one of the most pervasive sites of expert-lay interaction in modern societies throughout the world. Yet surprisingly little is known of the in situ , language-based processes of help-seeking and help-giving behavior that occurs within them. This collection of original studies by both internationally renowned and emerging... more...

  • Collapsing Consciouslyby Carolyn Phd Baker; John Michael Greer

    North Atlantic Books 2013; US$ 19.95

    A collection of probing essays and weekly meditations, this book addresses how to prepare emotionally and spiritually for the impending collapse of industrial civilization. Author Carolyn Baker offers wisdom, inspiration, and a sense of spiritual purpose for anyone who is concerned about the daunting future humankind has created. The author's introduction... more...