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  • Persuasive Signsby Marcel Danesi; Ron Beasley

    De Gruyter 2002; US$ 77.00

    Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the... more...

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