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Most popular at the top

  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 16.00

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • The Objects of Affectionby A. Berger

    Palgrave Macmillan US 2010; US$ 30.18

    In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. more...

  • Media, Myth, and Societyby A. Berger

    Palgrave Macmillan US 2012; US$ 57.35

    Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales. more...

  • Reflections of an American Composerby Arthur Berger

    University of California Press 2002; US$ 50.00

    In this engrossing collection of essays, distinguished composer, theorist, journalist, and educator Arthur Berger invites us into the vibrant and ever-changing American music scene that has been his home for most of the twentieth century. Witty, urbane, and always entertaining, Berger describes the music scene in New York and Boston since the 1930s,... more...

  • How We Competeby Suzanne Berger

    The Crown Publishing Group 2005; US$ 27.50

    "Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial Times Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500... more...

  • Sneaky Peopleby Thomas Berger

    Simon & Schuster 2005; US$ 19.99

    The time is the 1930s. Buddy Sandifer, dressed in his natty white flannels, baby-blue shirt, striped tie, tan-and-white shoes, and coconut-straw hat with polka-dot band, is falling into one of his moods. Owner of a used-car lot and father of a fifteen-year-old son with a penchant for sex manuals, Buddy has decided to murder his wife and marry his mistress,... more...

  • Neighborsby Thomas Berger

    Simon & Schuster 2005; US$ 15.00

    Suburban regular guy Earl Keese confronts the yawning pit of chaos in the persons of Harry and Ramona, a younger couple who have just moved into the only other house on their dead-end street. Literally overnight, Earl's painstakingly controlled world is turned upside down. Soon he is engaged in guerilla warfare with his new neighbors, who seem to threaten... more...

  • Great Age Guide to Online Health and Wellnessby Sandy Berger

    Pearson Education 2006; US$ 15.99

    Que's Great Age Guides celebrate the vital role and lifestyle of today's young, active 50+ adults. Most well-known "middle-aged" people of sixty-five or seventy would have you believe that Great Age is so wonderful that all the years leading up to it are a waste of time! People in this great age are transforming retirement's traditional laid-back... more...

  • A Theory of Artby Karol Berger

    Oxford University Press 1999; US$ 64.99

    What, if anything, has art to do with the rest of our lives, and in particular with those ethical and political issues that matter to us most? Will art created today be likely to play a role in our lives as profound as that of the best art of the past? A Theory of Art shifts the focus of aesthetics from the traditional debate of "what is art?" to... more...

  • The Development of Mexico's Tourism Industryby Dina Berger

    Palgrave Macmillan 2006; US$ 105.00

    Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy. more...