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  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 16.00

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • Invisible Influenceby Jonah Berger

    Simon & Schuster 2016; US$ 26.99

    The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make?from what we buy, to the careers we choose, to what we eat?in this fascinating and groundbreaking work. If you?re like most people, you think that your choices and behaviors are driven by your individual, personal tastes,... more...

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