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Joanne Scheff Bernstein

Most popular at the top

  • Arts Marketing Insightsby Joanne Scheff Bernstein; Philip Kotler

    Wiley 2011; US$ 32.95

    Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors,... more...

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