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Most popular at the top
- HarperCollins 2014; US$ 15.99
The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...
- HarperCollins 2009; US$ 12.74
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...
- HarperCollins 2009; US$ 13.49
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
- HarperCollins 2009; US$ 15.99
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share... more...
- Taylor and Francis 2002; US$ 50.95
Combining original research with the latest scholarship Warfare and Society in Europe, 1792 - 1914 examines war and its aftermath from Napoleonic times to the outbreak of the First World War. Throughout, this fine book treats warfare as a social and political phenomenon no less than a military and technologial one, and includes discussions on: ... more...
- Taylor and Francis 2006; US$ 51.95
Mazarin was the model statesman of the early modern period in French history. This book follows his career from pupil of the Jesuits, through legate in Paris and Avignon, to service for Louis XIII and beyond. Mazarin's role in the survival of absolute monarchy during the upheavals of the Fronde and his guidance of the young Louis XIV are given full... more...
- Taylor and Francis 2002; US$ 54.95
The Family in Late Antiquity offers a challenging, well-argued and coherent study of the family in the late Roman world and the influence of the emerging Christian religion on its structure and value. Before the Roman Empire's political disintegration in the west, enormous political, religious and cultural changes took place in the period of late... more...
- Taylor and Francis 2002; US$ 135.00
Surveying the historical development and the present condition of utilitarian ethics, Geoffrey Scarre examines the major philosophers from Lao Tzu in the fifth century BC to Richard Hare in the twentieth. Utilitarianism traces the 'doctrine of utility' from the moralists of the ancient world, through the Enlightenment and Victorian utilitarianism... more...
- Taylor and Francis 2002; US$ 30.95
Richelieu and Mazarin by Geoffrey Treasure compares these two striking, but very different, statesmen and evaluates their careers and achievements in the light of modern research. It explores all aspects of the two men's careers including the historical background, their personal characters, aims and values and their experience of power. Geoffrey... more...