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Professor Geoffrey Broadbent

Most popular at the top

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • My Kid Is Backby June Alexander; Professor Daniel Grange

    Melbourne University Press 2009; US$ 11.33

    When a child develops anorexia nervosa, parents often don't know where to turn for help. My Kid Is Back offers hope and encouragement for parents in fighting this eating disorder. Based on the Maudsley Approach, a successful family-based treatment, this book gives parents techniques for taking charge of the illness and helping their child move on... more...

  • Operations Management For Dummiesby Mary Ann Anderson; Edward J. Anderson; Geoffrey Parker

    Wiley 2013; US$ 26.99 US$ 21.59

    Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors... more...

  • The General Theoryby Professor Geoffrey Harcourt; Peter Riach

    Taylor and Francis 2006; US$ 54.95

    Keynes always intended to write 'footnotes' to his masterwork The General Theory , which would take account of the criticisms made of it and allow him to develop and refine his ideas further. However, a number of factors combined to prevent him from doing so before his death in 1946. A wide range of Keynes scholars - including James Tobin, Paul Davidson... more...

  • On Political Economists and Political Economyby Professor Geoffrey Harcourt; Claudio Sardoni

    Taylor and Francis 2013; US$ 54.95

    Included in this volume are papers which are recognized as some of the foundations of post-Keynesian Economics, analysing problems set in historical time and starting from 'real world' observations. The book reflects Geoff Harcourt's contribution to economic debate over more than three decades. It also includes intellectual biographies of some of the... more...

  • William Thackerayby Professor Donald Hawes; Donald Hawes; Geoffrey Tillotson

    Taylor and Francis 2003; US$ 54.95

    The Critical Heritage gathers together a large body of critical sources on major figures in literature. Each volume presents contemporary responses to a writer's work, enabling student and researcher to read the material themselves. more...

  • Inside the Tornadoby Geoffrey A. Moore

    HarperCollins 2009; US$ 12.74

    In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...

  • Crossing the Chasmby Geoffrey A. Moore

    HarperCollins 2009; US$ 13.49

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...

  • Living on the Fault Lineby Geoffrey A. Moore

    HarperCollins 2009; US$ 15.99

    The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share... more...

  • Mazarinby Geoffrey Treasure

    Taylor and Francis 2006; US$ 51.95

    Mazarin was the model statesman of the early modern period in French history. This book follows his career from pupil of the Jesuits, through legate in Paris and Avignon, to service for Louis XIII and beyond. Mazarin's role in the survival of absolute monarchy during the upheavals of the Fronde and his guidance of the young Louis XIV are given full... more...