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  • The New Science of Selling and Persuasionby William T. Brooks

    Wiley 2004; US$ 32.00

    One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales... more...

  • Playing Bigger Than You Areby William T. Brooks; William P. G. Brooks

    Wiley 2009; US$ 27.95

    The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball.... more...

  • How to Sell at Margins Higher Than Your Competitorsby Lawrence L. Steinmetz; William T. Brooks

    Wiley 2010; US$ 29.95

    Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization.... more...

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