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Most popular at the top

  • Total E-mail Marketingby Dave Chaffey

    Taylor and Francis 2006; US$ 58.95

    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author?s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.... more...

  • Total E-Mail Marketingby Dave Chaffey

    Taylor and Francis 2012; US$ 35.95

    Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from... more...

  • eMarketing eXcellenceby PR Smith; Dave Chaffey

    Taylor and Francis 2012; US$ 27.95

    'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.... more...

  • eMarketing eXcellenceby PR Smith; Dave Chaffey

    Taylor and Francis 2008; US$ 61.95

    eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 58.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

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