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  • The Tourism and Leisure Industryby Kaye Sung Chon

    Taylor and Francis 2012; US$ 62.95

    Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive... more...

  • Handbook for Distance Learning in Tourismby Kaye Sung Chon

    Taylor and Francis 2012; US$ 63.95

    Deliver quality instruction to your students—on-campus or off The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you?re a teacher who needs to develop course... more...

  • Tourism in Southeast Asiaby Kaye Sung Chon

    Taylor and Francis 2013; US$ 57.95

    Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism... more...

  • Geography and Tourism Marketingby Kaye Sung Chon

    Taylor and Francis 2013; US$ 67.95

    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing... more...

  • The Growth Strategies of Hotel Chainsby Kaye Sung Chon

    Taylor and Francis 2012; US$ 72.95

    How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains? growth strategies. It explains in-depth how and why the largest worldwide... more...

  • Community Destination Management in Developing Economiesby Kaye Chon Sung

    Taylor and Francis 2013; US$ 67.95

    The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community... more...

  • The Practice of Graduate Research in Hospitality and Tourismby Kaye Sung Chon

    Taylor and Francis 2014; US$ 160.00

    Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism.... more...

  • Convention Tourismby Kaye Sung Chon; Karin Weber

    Taylor and Francis 2014; US$ 66.95

    Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry?s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive... more...

  • Casino Industry in Asia Pacificby Kaye Sung Chon; Cathy Hc Hsu

    Taylor and Francis 2012; US$ 67.95

    This single volume gives you comprehensive information on Asia-Pacific gaming! Casino Industry in Asia Pacific: Development, Operation, and Impact is a one-of-a-kind comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This valuable resource thoroughly details the history, the operational issues, and the impact... more...

  • Ocean Travel and Cruisingby Kaye Sung Chon; Arthur Asa Berger

    Taylor and Francis 2012; US$ 62.95

    A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic,... more...