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  • Brainfluenceby Roger Dooley

    Wiley 2011; US$ 24.95

    Practical techniques for applying neuroscience and behaviorresearch to attract new customers Brainfluence explains how to practically applyneuroscience and behavior research to better market to consumers byunderstanding their decision patterns. This application, calledneuromarketing, studies the way the brain responds to variouscognitive and sensory... more...

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