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  • Brainfluenceby Roger Dooley

    Wiley 2011; US$ 24.95

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and... more...

  • Brainfluenceby Roger Dooley; Nikolas Bertheau

    Gabal Verlag 2013; US$ 26.49

    Brainfluence erklärt, wie Sie mit Hilfe der Neurowissenschaft und der Verhaltensforschung die Entscheidungsmuster der Konsumenten entschlüsseln und so Ihr Marketing verbessern. Sobald Sie verstehen, wie die Gehirne Ihrer Kunden arbeiten, können Sie mit weniger Geld mehr erreichen. Brainfluence stellt die neuesten Erkenntnisse und Forschungsresultate... more...

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