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- Wiley 2008; US$ 24.50
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...
- Double Dragon Publishing 2003; US$ 5.99
Editor John Edward Lawson welcomes you to a world where flesh-greed rules the day. He has assembled a host of writers who are committing the worst atrocities known to man...to paper. This anthology aims to go where no others have, beyond the 'mouth of madness' or the 'belly of the beast' and straight into the minds of cannibals. The subject matter... more...
- Springer Netherlands 2007; US$ 130.17
Economic globalization has been accompanied by implementation of education reforms linked to accountability and public finance schemes that emphasize student choice in schools and student loans in higher education. In the U.S. these reforms are rationalized based on intermediate variables, like the number of math credits completed in high school and... more...
- Taylor and Francis 2009; US$ 56.95
A thought-provoking textbook written for students enrolled in graduate Higher Education and Student Affairs Masters and PhD programs, College Organization and Professional Development focuses on the framing of critical issues in organization practice, the gaps between moral beliefs and actions, and improving equity within organizations. This breakthrough... more...
- Random House Publishing Group 2009; US$ 12.82
'I think I shall be among the English Poets after my death,' John Keats soberly prophesied in 1818 as he started writing the blankverse epic Hyperion. Today he endures as the archetypal Romantic genius who explored the limits of the imagination and celebrated the pleasures of the senses but suffered a tragic early death. Edmund Wilson counted... more...
- Random House Publishing Group 2010; US$ 16.00
In the late 1800s, John Muir made several trips to the pristine, relatively unexplored territory of Alaska, irresistibly drawn to its awe-inspiring glaciers and its wild menagerie of bears, bald eagles, wolves, and whales. Half-poet and half-geologist, he recorded his experiences and reflections in Travels in Alaska , a work he was in the process... more...
- Temple University Press 2011; US$ 95.50
Higher Education and Democracy is a collection of essays written over the last ten years on how civic engagement in higher education works to achieve what authors John Saltmarsh and Edward Zlotkowsi consider to be the academic and civic purposes of higher education. These include creating new modes of teaching and learning, fostering participation... more...
- BRILL 2011; US$ 251.00
Athanasius Kircher, a German Jesuit in 17th-century Rome, was an extraordinary polymath. His fascinating correspondence with popes, princes and priests was a key to the mind-set of the period, and the transition from medieval to modern scientific thinking. more...