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  • Sportsponsoringby Jens Falkenau

    Haufe Lexware Verlag 2013; US$ 39.17

    Hauptbeschreibung Wie funktioniert Sportsponsoring? Das Buch behandelt das Thema aus neuropsychologischer Sicht und liefert Ihnen eine solide Faktenbasis für rationale Investitionsentscheidungen im Sportbusiness. Sportsponsoring nimmt den größten Teil des jährlichen Sponsoringvolumens ein. Die Frage nach den Wirkungsmöglichkeiten für die Markenkommunikation... more...

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