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  • Attitudesby Richard E. Petty; Russell H. Fazio; Pablo Brinol

    Taylor and Francis 2012; US$ 95.00

    Social Psychologists have long recognized that people?s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior. However, the past decade has shown several new approaches to attitude measurement. This volume addresses all of these new techniques, as well as the new wave of implicit measures and... more...

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