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  • Persuasive Technologyby B.J. Fogg

    Elsevier Science 2003; US$ 56.95

    Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture... more...

  • Persuasive Technologyby Yvonne de Kort; Wijnand IJsselsteijn; Cees Midden; Berry Eggen; B.J. Fogg

    Springer Berlin Heidelberg 2007; US$ 99.00

    Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion ? principles of credibility, trust, reciprocity, authority and the like ? in interactive media, in the service of changing their users? attitudes and behavior. Only one year ago, in 2006, the first international conference in this... more...

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