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  • The Brand Bubbleby John Gerzema; Edward Lebar

    Wiley 2008; US$ 27.95

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...

  • The Athena Doctrineby John Gerzema; Michael D'Antonio

    Wiley 2013; US$ 27.95

    New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done.... more...

  • Spend Shiftby John Gerzema; Michael D'Antonio; Philip Kotler

    Wiley 2010; US$ 25.95

    Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift , John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the... more...

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