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  • The Product Manager's Desk Referenceby Steven Haines

    McGraw-Hill Education 2008; US$ 85.00 US$ 69.70

    Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager?s Desk Reference uses the progression of the practitioner across the career cycle as... more...

  • Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brandsby Steven Haines

    McGraw-Hill Education 2011; US$ 35.00 US$ 28.70

    ?A must-read for all business leaders driving their organizations to develop winning products and solutions. The book?s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!? more...

  • The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Managerby Steven Haines

    McGraw-Hill Education 2013; US$ 25.00 US$ 20.50

    FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The... more...

  • The Product Manager's Reference and Survival Guideby Steven Haines

    McGraw-Hill Education 2013; US$ 138.00 US$ 113.16

    Three E-Books in One The Product Manager's Desk Reference Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become... more...

  • The Product Manager's Desk Reference 2Eby Steven Haines

    McGraw-Hill Education 2014; US$ 95.00 US$ 77.90

    Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The... more...

  • The New Manager?s Survival Guideby Steven Haines

    McGraw-Hill Education 2016; US$ 32.00 US$ 26.24

    Whether you?re an experienced employee in a first time managerial role or a complete business novice, this guide has everything you need to excel in your field Written in a style designed to help you grasp concepts quickly and effectively, The New Manager?s Survival Guide provides the information and tools you need to create a solid team, department,... more...

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