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C. Michael Michael Hall

Most popular at the top

  • Pro-poor Tourism: Who Benefits?by C. Michael Hall

    Channel View Publications 2007; US$ 69.95

    Pro-poor tourism, is receiving attention from the World Tourism Organization, the UN system, governments, industry, and NGOs and is an integral component of sustainable development strategies in the less developed countries. Using cases and reviews, this book gives an assessments of the effectiveness of pro-poor tourism as a development strategy. more...

  • Fieldwork in Tourismby Michael C. Hall

    Taylor and Francis 2010; US$ 164.00

    The inherent mobility of tourists and consequent relative ephemerality of contact between the visitor and the visited tourism phenomenon have specific characteristics that challenge the usual fieldwork practices of the social and physical sciences. Such conditions create specific concerns for the tourism researcher in terms of their positionality,... more...

  • Health and Medical Tourismby C. Michael Hall

    Emerald Group Publishing Limited 2011; US$ 199.00

    Health and medical tourism is a complex area of study. Many governments, international agencies, private health providers and even some medical practitioners see it as a means of economic development that may cross-subsidise domestic health access. In contrast, others see it as part of a process of marketisation and economisation of public health services.... more...

  • Medical Tourismby C. Michael Hall

    Taylor and Francis 2012; US$ 155.00

    Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many... more...

  • Tourism and Social Marketingby C. Michael Hall

    Taylor and Francis 2014; US$ 54.78

    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve... more...

  • Wine, Food, and Tourism Marketingby C Michael Hall

    Taylor and Francis 2013; US$ 58.95

    Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of... more...

  • Tourism and Postcolonialismby Michael C. Hall; Hazel Tucker

    Taylor and Francis 2004; US$ 54.95

    Due to its centrality to the processes of transnational mobilities, migration and globalization, tourism studies has the potential to make a significant contribution to understanding the postcolonial experience. Drawing together theoretical and applied research, this fascinating book illuminates the links between tourism, colonialism and postcolonialism.... more...

  • Lake Tourismby C. Michael Hall; Tuija Harkonen

    Multilingual Matters 2006; US$ 59.95

    Presents comprehensive overviews of lake tourism, including branding and marketing, visitor management and planning, historical and cultural dimensions, and environmental quality. This book includes cases from Europe, North America and Oceania. It also brings together several key elements of lake tourism. more...

  • Wine Marketingby C. Michael Hall; Richard Mitchell

    Taylor and Francis 2007; US$ 63.95

    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider... more...

  • Tourism and Innovationby Michael C. Hall; Williams Allan

    Taylor and Francis 2008; US$ 54.95

    Tourism is often described as an industry with high growth rates, and it is subject to radical change in how it is produced and consumed. However, there is still a relatively poor understanding of how such changes are brought about ? that is, through innovation. This book is the first to provide a comprehensive review of innovation in tourism, while... more...