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Decisive
Crown Publishing Group 2013; US$ 19.99Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We?re overconfident. We seek out information that supports... more...
Made to Stick
Random House Publishing Group 2007; US$ 26.00BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important... more...
Switch
Crown Publishing Group 2010; US$ 26.00Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that?s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems?the rational... more...
Decisive
Random House Group Ltd 2013; US$ 17.34Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive , Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At... more...
Switch
Random House 2011; US$ 12.00We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only... more...
Practice Perfect
Wiley 2012; US$ 26.95Rules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to... more...
Switch
Knopf Doubleday Publishing Group 2011; US$ 15.95¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas... more...
Responding to Crisis
Taylor and Francis 2003; US$ 56.95In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the... more...
Handbook of Risk and Crisis Communication
Taylor and Francis 2010; US$ 105.00The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide... more...
The Dragonfly Effect
Wiley 2010; US$ 25.95Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...
