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  • Thank You for Arguingby Jay Heinrichs

    Crown Publishing Group 2008; US$ 15.00

    Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero?s three-step strategy for moving an audience to action—as well as Honest Abe?s Shameless Trick of lowering an audience?s expectations by pretending to be... more...

  • Word Heroby Jay Heinrichs

    Crown Publishing Group 2011; US$ 14.00

    Yes, it?s true: you can learn how to be a verbal wizard! † Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe?† Ever read a great quote and think I could never come up with anything that clever ?†† † Daunting as it may seem, there?s nothing mystical about witcraft.† Crafting memorable lines doesn?t... more...

  • Winning Argumentsby Jay Heinrichs

    Penguin Books Ltd 2010; Not Available

    Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you how to win more than your fair share of arguments, as well as: > How to shine at work, avoid speeding... more...

  • Thank You For Arguing, Revised and Updated Editionby Jay Heinrichs

    Crown Publishing Group 2013; US$ 15.00

    For when you really have to get your point across?†††††††††† † *Expanded and Revised: Including new chapters on leadership, Obama?s oratorical mastery, the pitfalls of apologies?and an ?Argument Lab? section to put your new skills to the test.* † Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from... more...

  • Thank You for Arguingby Jay Heinrichs

    Penguin Books Ltd 2008; Not Available

    This is a book for when you really have to get your point across.... Rhetoric - the art and science of persuasion - is not just an important skill, but the essential skill. We live our lives surrounded by persuasion: by posters, Coca Cola labels, politicians' press releases, cartoons and pop songs. Using all kinds of contemporary examples... more...

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