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  • Der Wertschöpfungsbeitrag von Corporate Publishingby Florian Haumer

    Springer Fachmedien Wiesbaden 2013; US$ 39.99

    ?Florian Haumer zeigt, dass die klassischen Methoden der kommunikationswissenschaftlichen Wirkungsforschung in der Lage sind, betriebswirtschaftlich relevante Effekte einzelner Instrumente der Unternehmenskommunikation nachzuweisen. Konkret wird in dieser Publikation deutlich, dass Corporate Publishing auf vielfältige Art und Weise die Determinanten... more...

  • Trade Liberalization and Trade Preferences (Revised Edition)by Michael Michaely

    World Scientific Publishing Company 2009; US$ 149.00

    Trade liberalization is arguably a major issue in the conduct of commercial policy. As a component of it, the relationship between universal, multilateral trade liberalization and the conclusion of preferential trade agreements — that is, a process of liberalization which discriminates between trading partners — has been a focus of analysis... more...

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