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Most popular at the top

  • Fascinateby Sally Hogshead

    HarperCollins 2010; US$ 18.99

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior?fascination?and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our... more...

  • How the World Sees Youby Sally Hogshead

    HarperCollins 2014; US$ 18.99

    Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded... more...

  • Fascinate, Revised and Updatedby Sally Hogshead

    HarperCollins 2016; US$ 17.99

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior?fascination?and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our... more...

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