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Most popular at the top

  • Growth Hacker Marketingby Ryan Holiday

    Penguin Group US 2014; US$ 9.99

    A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven?t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy?growth hacking?to reach many more people despite modest marketing budgets.... more...

  • Trust Me, I'm Lyingby Ryan Holiday

    Penguin Group US 2012; US$ 12.99

    You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don?t know is that someone is responsible for all this. Usually, someone like me. I?m a media manipulator. In... more...

  • The Obstacle Is the Wayby Ryan Holiday

    Penguin Group US 2014; US$ 11.99

    ?The impediment to action advances action. What stands in the way becomes the way.? ? Marcus Aurelius We are stuck, stymied, frustrated. But it needn?t be this way. There is a formula for success that?s been followed by the icons of history?from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs?a formula that let them... more...

  • Growth Hacker Marketingby Ryan Holiday

    Profile Books 2013; US$ 11.98

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly... more...

  • The Obstacle is the Wayby Ryan Holiday

    Profile Books 2014; US$ 11.98

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy... more...

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