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  • Marketing Hospitalityby Cathy H. C. Hsu; Tom Powers

    Wiley 2002; US$ 71.50

    Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range... more...

  • Tourism Educationby Pauline J. Sheldon; Cathy H. C. Hsu

    Emerald Group Publishing Limited 2015; US$ 154.95

    What knowledge and skills should tourism students be exposed to? How should tourism education programs at all levels be designed to create responsible leaders for the future of tourism? What is the employability and range of careers students can expect after graduation? This book examines and seeks to provide answers to these three questions. more...

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