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Tourism and Hospitality Marketing
SAGE Publications 2008; US$ 47.00This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing... more...
Sport and Adventure Tourism
Taylor and Francis 2012; US$ 63.95Discover the secrets to success in sport-related tourism and adventure travel! This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting... more...
Golf Tourism
Goodfellow Publishers Ltd 2009; US$ 72.00Golf represents the largest sports-related travel market. It has been valued at US$20 billion with over 50 million golf tourists travelling the world to play on some of the estimated 32,000 courses. more...
Customer Service in Tourism and Hospitality
Goodfellow Publishers Ltd 2012; US$ 48.00Provides the ?whys? and ?hows?of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more. more...
Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist
Goodfellow Publishers Limited 2011; US$ 9.49This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...
Journal of Community Engagement and Scholarship, Vol. 2 No. 1
University of Alabama Press 2011; US$ 24.00The Journal of Community Engagement and Scholarship (JCES) is a peer-reviewed international journal through which faculty, staff, students, and community partners disseminate scholarly works. JCES integrates teaching, research, and community engagement in all disciplines, addressing critical problems identified through a community-participatory... more...
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