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  • Data-Driven Marketingby Mark Jeffery

    Wiley 2010; US$ 29.95

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves... more...

  • The Economics of Exchange Ratesby Lucio Sarno; Mark P. Taylor; Jeffery A. Frankel

    Cambridge University Press 2003; US$ 51.00

    This volume provides a selective coverage of the literature on exchange rates, focusing on developments from within the last fifteen years. Clear explanations of theories are offered, alongside an appraisal of the literature and suggestions for further research and analysis. more...

  • Frontiers of Developmental Psychopathologyby Mark F. Lenzenweger; Jeffery J. Haugaard

    Oxford University Press 1996; US$ 74.99

    In the last 15 years, the field of developmental psychopathology has made enormous strides in uncovering the mechanisms and processes underlying the emergence of mental illness and dysfunction. Interdisciplinary in nature, the field has engaged the efforts of scientists with orientations ranging from developmental psychology to psychobiology. In Frontiers... more...

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