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- Wiley 2002; US$ 43.99
Written by America's most respected Fed watcher-Dr. David Jones-Unlocking the Secrets of the Fed gets inside the world of monetary and fiscal policymaking and explains how understanding and anticipating the actions of the Federal Reserve is critical to your investment success. This straightforward and well-rounded guide offers a wealth of practical... more...
- Taylor and Francis 2014; US$ 54.95
Employing a light and lively writing style, the book starts with the history of central banking in England and then shifts focus to the United States, explains in detail how the Fed works, and covers the Fed's unprecedented activities to prevent the Great Recession from spiraling into the Greatest Depression. The final chapter presents a detailed scorecard... more...
- Taylor and Francis 2015; US$ 59.95
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the... more...
- Taylor and Francis 2016; US$ 59.95
The main focus of downsizing has shifted from the private to the public sector. The cutbacks began in the Department of Defense. Now the goal is a federal civilian workforce reduction of 12 percent by the year 2000. This pioneering study looks at the management of workforce reductions in the public sector both in theory and in practice. Three case... more...
- Taylor and Francis 2016; US$ 47.95
This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as diversification and the development of independent schools, curriculum reform and democratization. more...
- Taylor and Francis 2016; US$ 52.95
The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate. more...
- Taylor and Francis 2013; US$ 79.95
Despite its crucial importance, scientists interested in the limitations of human physical performance have only just started to give the field of oxygen uptake kinetics the attention it deserves. Understanding the principal determinant of the oxygen uptake kinetics is fundamental to improving human performance or the quality of life. This book... more...
- Taylor and Francis 2014; US$ 59.95
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands... more...
- Taylor and Francis 2015; US$ 44.95
This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; economic expansion and growth; and civilising and decivilising trends over time. more...
- Columbia University Press 2015; US$ 44.99
The counterinsurgency (COIN) paradigm dominates military and political conduct in contemporary Western strategic thought. It assumes future wars will unfold as “low intensity? conflicts within rather than between states, requiring specialized military training and techniques. COIN is understood as a logical, effective, and democratically palatable... more...