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- Wiley 2002; US$ 49.95
Written by America's most respected Fed watcher-Dr. David Jones-Unlocking the Secrets of the Fed gets inside the world of monetary and fiscal policymaking and explains how understanding and anticipating the actions of the Federal Reserve is critical to your investment success. This straightforward and well-rounded guide offers a wealth of practical... more...
- Taylor and Francis 2015; US$ 59.95
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the... more...
- Taylor and Francis 2014; US$ 54.95
Employing a light and lively writing style, the book starts with the history of central banking in England and then shifts focus to the United States, explains in detail how the Fed works, and covers the Fed's unprecedented activities to prevent the Great Recession from spiraling into the Greatest Depression. The final chapter presents a detailed scorecard... more...
- Royal Society of Chemistry 2012; US$ 255.99
The diabetes mellitus epidemic is unfolding across the globe with the World Health Organization (WHO) reporting a worldwide prevalence of 177 million patients with diabetes. Type 2 diabetes accounts for approximately ninety percent of all diabetes cases. Long-term complications of type 2 diabetes include atherosclerosis, heart disease, stroke, end-stage... more...
- Taylor and Francis 2013; US$ 79.95
Despite its crucial importance, scientists interested in the limitations of human physical performance have only just started to give the field of oxygen uptake kinetics the attention it deserves. Understanding the principal determinant of the oxygen uptake kinetics is fundamental to improving human performance or the quality of life. This book... more...
- Taylor and Francis 2015; US$ 44.95
This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; economic expansion and growth; and civilising and decivilising trends over time. more...
- Taylor and Francis 2014; US$ 59.95
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands... more...
- CRC Press 2005; US$ 172.95
The increasing power of computer resources along with great improvements in observational data in recent years have led to some remarkable and rapid advances in astrophysical fluid dynamics. The subject spans three distinct but overlapping communities whose interests focus on (1) accretion discs and high-energy astrophysics; (2) solar, stellar, and... more...
- Wiley 2013; US$ 46.95
Haematology Lecture Notes is an accessible and concise best-selling study guide, outlining the physiology, pathology and treatment of the most common blood disorders. Extensively revised and updated to reflect the considerable advances in the understanding of the molecular biology and pathogenesis of haematological disorders, it provides the core... more...
- Palgrave Macmillan 2014; US$ 115.00
The notion of counter-insurgency has become a dominant paradigm in American and British thinking about the wars in Iraq and Afghanistan. This volume brings together international academics and practitioners to evaluate the broader theoretical and historical factors that underpin COIN, providing a critical reappraisal of counter-insurgency thinking.... more...