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- Taylor and Francis 2014; US$ 115.00
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...
- Taylor and Francis 2014; US$ 130.00
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. more...
- Edward Elgar Publishing 2013; US$ 40.00
This fascinating volume explores the roles played by entrepreneurship and multinational enterprises in the development of the modern global world. Through a combination of new and previously published essays charting business developments from the nineteenth century onward, the author demonstrates how multinational corporations have driven globalization... more...
- Taylor and Francis 2013; US$ 48.95
This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century... more...
- ABC-CLIO 1992; US$ 98.95
A significant topic in American society, sports ethics has also been the subject of an increasing number of scholarly studies during the past two decades. Moreover, a growing number of courses on sports are being offered at colleges and universities. In Sports Ethics in America, Donald G. Jones provides a valuable reference tool for teaching and research... more...
- Palgrave Macmillan 2009; US$ 110.00
Through the prism of gender, this text explores the contrasting cultures and practice of mathematics and science and asks how they impacted on women. Claire Jones assesses nineteenth-century ideas about women's intellect, femininity and masculinity, and assesses how these attitudes shaped women's experiences as students and practitioners. more...
- Taylor and Francis 2012; US$ 85.00
Nepotism will be defined through the lens of human behaviours and psychological characteristics. Historical themes in human resource management and their relationship to family membership (broadly defined) in and around organizations will be the basis of this book. Other topics like legal issues, decision making and managerial roles in the family,... more...
- Nicolas-Hays, Inc 2008; US$ 24.95
This is the first full-length biography of British historian Frances Yates, author of such acclaimed works as Giordano Bruno and The Hermetic Tradition and The Art of Memory , one of the most influential non-fiction books of the twentieth century. Jones?s book explores Yates? remarkable life and career and her interest in the mysterious figure... more...