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- Wiley 2011; US$ 19.99 US$ 15.99
Navigate politics, paperwork, and legal issues Find your instructional style and make learning fun for your students! Gain the upper hand on your first day of school! This friendly guide reveals what they didn't teach you in your education classes, offering practical advice and tons of real-life examples to help you set up and maintain an orderly... more...
- Wiley 2011; US$ 9.99 US$ 5.99
CliffsQuickReview course guides cover the essentials of your toughest classes. You're sure to get a firm grip on core concepts and key material and be ready for the test with this guide at your side. Whether you're new to functions, analytic geometry, and matrices or just brushing up on those topics, CliffsQuickReview Precalculus can help. This guide... more...
- Houghton Mifflin Harcourt 2011; US$ 9.99
CliffsQuickReview course guides cover the essentials of your toughest classes. You're sure to get a firm grip on core concepts and key material and be ready for the test with this guide at your side. Whether you're new to functions, analytic geometry, and matrices or just brushing up on those topics, CliffsQuickReview Precalculus can help. This... more...
- Taylor and Francis 2015; US$ 65.95
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners. more...
- University of North Texas Press 2008; US$ 15.16
A collection of fifteen essays which cover Indians, Mexican Americans, African Americans, women, religion, war on the homefront, music, literature, film, art, sports, philanthropy, education, the environment, and science and technology in twentieth-century Texas. more...
- Taylor and Francis 2014; US$ 59.95
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including... more...
- Taylor and Francis 2015; US$ 64.95
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full... more...
- Taylor and Francis 2015; US$ 59.95
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on... more...
- CRC Press 2016; US$ 51.95
A powerful tool for analyzing nested designs in a variety of fields, multilevel/hierarchical modeling allows researchers to account for data collected at multiple levels. Multilevel Modeling Using R provides you with a helpful guide to conducting multilevel data modeling using the R software environment. After reviewing standard linear models,... more...
- Taylor and Francis 2014; US$ 59.95
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising... more...