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  • Unleashing the Power of Digital Signageby Keith Kelsen

    Taylor and Francis 2012; US$ 51.95

    Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside... more...

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