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Most popular at the top

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2006; US$ 14.95

    More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • No B.S. Direct Marketingby Dan S. Kennedy

    Entrepreneur Press 2013; US$ 17.95

    Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...

  • No B.S. Ruthless Management of People and Profitsby Dan S. Kennedy

    Entrepreneur Press 2014; US$ 17.95

    What does it really take to get productivity from people and, by doing so, maximum profits for your business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability,... more...

  • The Ultimate Sales Letterby Dan S. Kennedy

    F+W Media 2006; US$ 14.95

    Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...

  • The Ultimate Sales Letterby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...

  • No B.S. Marketing To the Affluentby Dan S. Kennedy

    Entrepreneur Press 2008; US$ 17.95

    Here it is: no warm ‘n fuzzies—just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing... more...

  • No B.S. Price Strategyby Dan S. Kennedy

    Entrepreneur Press 2011; US$ 17.95

    Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing... more...

  • No B.S. Ruthless Management of People and Profitsby Dan S. Kennedy

    Entrepreneur Press 2008; US$ 14.95

    Here it is: no warm ‘n fuzzies, no academic theories—just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy... more...

  • No B.S. Guide to Marketing to Leading Edge Boomers & Seniorsby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 17.95

    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing... more...