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Most popular at the top

  • Kotler On Marketingby Philip Kotler

    Free Press 1999; US$ 30.00

    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...

  • Marketing Insights from A to Zby Philip Kotler

    Wiley 2011; US$ 32.00

    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing... more...

  • Ten Deadly Marketing Sinsby Philip Kotler

    Wiley 2004; US$ 32.00

    Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide,... more...

  • Marketing in the Public Sectorby Philip Kotler

    Pearson Education 2006; US$ 27.99

    Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techniques for promoting innovation, speed, efficiency, convenience, responsiveness, fairness, and... more...

  • Marketing Placesby Philip Kotler

    Free Press 2002; US$ 25.95

    Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise... more...

  • Kotler On Marketingby Philip Kotler

    Simon & Schuster UK 2012; US$ 22.99

    Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there... more...

  • Kotler On Marketingby Philip Kotler

    Simon & Schuster UK 2012; Not Available

    Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there... more...

  • BSS FAQs On Marketingby Philip Kotler

    Marshall Cavendish 2012; US$ 4.00

    FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?• What skills do marketing managers need to be successful?•... more...

  • Kotler On Marketingby Philip Kotler

    Simon & Schuster UK 2012; Not Available

    Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there... more...

  • Market Your Way to Growthby Philip Kotler; Milton Kotler

    Wiley 2012; US$ 24.95

    Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow... more...