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  • Inside Appleby Adam Lashinsky

    Hodder & Stoughton 2012; US$ 10.99

    In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a... more...

  • Inside Appleby Adam Lashinsky; Carsten Roth

    Wiley 2012; US$ 11.50 US$ 9.97

    Apple ist seit dem 20. August 2012 das wertvollste Unternehmen der Welt. "Inside Apple" enthüllt das geheime System, die Taktiken und die Führungsstrategien, die Steve Jobs und seinem Unternehmen erlaubten, ein Erfolgsprodukt nach dem anderen zu produzieren und eine kultähnliche Anhängerschaft für seine Produkte zu erwecken. In diesem Referenzwerk... more...

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