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Jennifer Lees-Marshment

Most popular at the top

  • Routledge Handbook of Political Marketingby Jennifer Lees-Marshment

    Taylor and Francis 2012; US$ 225.00

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship,... more...

  • Political Marketingby Jennifer Lees-Marshment

    Taylor and Francis 2014; US$ 43.95

      Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features... more...

  • The Ministry of Public Inputby Jennifer Lees-Marshment

    Palgrave Macmillan 2015; US$ 105.00

    As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.... more...

  • Global Political Marketingby Jennifer Lees-Marshment; Chris Rudd; Jesper Stromback

    Taylor and Francis 2009; US$ 54.95

    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.... more...

  • Current Issues in Political Marketingby Jennifer Lees-Marshment; Walter W Jr Wymer

    Taylor and Francis 2013; US$ 63.95

    Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd.... more...

  • Political Marketing in the United Statesby Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove

    Taylor and Francis 2014; US$ 44.95

    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers,... more...

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