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Purchasing Orientation
Emerald Group Publishing Limited 2009; US$ 199.00This ebook seeks to understand in greater depth both business-to-business purchasing and various types of buyer–seller relationships. We present 14 articles that provide an in-depth understanding of the critical issues involved in purchasing orientations. more...
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Ashgate Publishing Ltd 2008; US$ 124.95Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all... more...
How Practice Determines Method and Method Determines Practice
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Emerald Group Publishing Limited 2009; US$ 199.00The papers in this ebook seek to examine the significant developments and critical issues involved in Chinese Food Marketing. Containing approximately 20 percent of the world’s population and enjoying annual gross domestic product growth of up to 10 percent, China ranks high on the agendas of both business leaders and policy makers. The industry... more...
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