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  • Record Label Marketingby Tom Hutchison; Amy Macy; Paul Allen

    Taylor and Francis 2005; US$ 48.95

    Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and... more...

  • Record Label Marketingby Tom Hutchison; Paul Allen; Amy Macy

    Taylor and Francis 2012; US$ 51.95

    Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary... more...

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