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  • Record Label Marketingby Tom Hutchison; Paul Allen; Amy Macy

    Taylor and Francis 2012; US$ 51.95

    Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary... more...

  • Record Label Marketingby Clyde Philip Rolston; Amy Macy; Tom Hutchison; Paul Allen

    Taylor and Francis 2015; US$ 54.95

    Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition... more...

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