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Africa Rising
Pearson Education 2008; US$ 34.99This is the eBook version of the printed book. Profit from the World’s Largest Untapped Market: Africa’s MORE THAN 900 MILLION Consumers! “This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part... more...
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Wiley 2012; US$ 39.95An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits... more...
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Pearson Education 2001; US$ 29.00This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing relationships; how fixed pricing is being replaced by flexible, customer-driven pricing; how all... more...
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Pearson Education 2010; US$ 1.99This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. The surprising numbers: why Africa is a larger market than you ever realized. If Africa were a single country, according to World Bank... more...
A Brief Look at Economic Opportunity in Africa
Pearson Education 2010; US$ 1.99This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Why Africa?s economic future is brighter than ever: high growth rates, unique demographics, new opportunities. Growth rates in Africa far outstrip... more...
Africa Is Richer Than You Think
Pearson Education 2010; US$ 1.99This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per capita across all 53 African... more...
How Cell Phones and Banking Accelerate African Opportunity and Growth
Pearson Education 2010; US$ 1.99This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. How African entrepreneurs are using cell phones and small-scale finance to drive remarkable business innovation. Finance and communications... more...
Identity, Diversity, and Africa's Markets
Pearson Education 2010; US$ 1.99This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa?s tremendous diversity--and how it affects your business strategies and operations. While recognizing that markets across Africa... more...
