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Most popular at the top

  • Africa Risingby Vijay Mahajan

    Pearson Education 2011; US$ 34.99

    With more than 900 million consumers, the continent of Africa is one of the world?s fastest growing markets. In Africa Rising , renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.   Crossing thousands of miles across the continent, he shares the... more...

  • The Arab World Unboundby Vijay Mahajan

    Wiley 2012; US$ 39.95

    An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits... more...

  • Digital Marketingby Jerry Wind; Vijay Mahajan

    Wiley 2002; US$ 50.00

    The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University... more...

  • The 86 Percent Solutionby Vijay Mahajan; Kamini Banga

    Pearson Education 2005; US$ 32.99

    Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan... more...

  • Convergence Marketingby Yoram (Jerry) R. Wind; Vijay Mahajan

    Pearson Education 2001; US$ 29.00

    This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing relationships; how fixed pricing is being replaced by flexible, customer-driven pricing; how all... more...

  • Africaby Vijay Mahajan

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.   The surprising numbers: why Africa is a larger market than you ever realized.   If Africa were a single country, according to World Bank... more...

  • A Brief Look at Economic Opportunity in Africaby Vijay Mahajan

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.   Why Africa?s economic future is brighter than ever: high growth rates, unique demographics, new opportunities.   Growth rates in Africa far outstrip... more...

  • Africa Is Richer Than You Thinkby Vijay Mahajan

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.   Africa: more consumers, more wealth, more opportunity for your business.   The average gross national income per capita across all 53 African... more...

  • How Cell Phones and Banking Accelerate African Opportunity and Growthby Vijay Mahajan

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.   How African entrepreneurs are using cell phones and small-scale finance to drive remarkable business innovation.   Finance and communications... more...

  • Identity, Diversity, and Africa's Marketsby Vijay Mahajan

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.   Africa?s tremendous diversity--and how it affects your business strategies and operations.   While recognizing that markets across Africa... more...