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Most popular at the top

  • Smart Things to Know About Partnershipsby John Mariotti

    John Wiley & Sons, Ltd. 2001; US$ 24.95

    A comprehensive guide to getting the most from strategic alliances This new volume in the series guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets,... more...

  • Marketing Expressby John L. Mariotti

    John Wiley & Sons, Ltd. 2002; US$ 12.99

    Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from the... more...

  • Making Partnerships Workby John L. Mariotti

    Wiley 2000; US$ 12.99

    Fast track route to getting the most from partnerships Covers the key areas of partnering, from understanding the different reasons for partnerships and alliances to initiating and succeeding with partnering Examples and lessons from some of the world's most successful businesses, including Canon, Sony, Procter & Gamble, Manco, Henkel, Wal*Mart... more...

  • The Complexity Crisisby John L Mariotti

    F+W Media 2007; US$ 19.95

    Many companies today are in crisis. In the quest to grow their business in flat or declining markets, they have created dozens of new products and services while increasing their customer, vendor, and marketplace relationships. But even as top-line revenues go up, this rising tide of complexity is drowning bottom-line profits. The Complexity Crisis... more...

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