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Most popular at the top

  • Strategic Sports Event Managementby Guy Masterman

    Taylor and Francis 2004; US$ 54.95

    The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports... more...

  • Sponsorship: For a Return on Investmentby Guy Masterman

    Taylor and Francis 2013; US$ 52.95

    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship... more...

  • Strategic Sports Event Managementby Guy Masterman

    Taylor and Francis 2009; US$ 59.95

    The hosting of sports events ? whether large international events, or smaller niche interest events ? has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the strategic management of sports events of all scales... more...

  • Sponsorship: For a Return on Investmentby Guy Masterman

    Taylor and Francis 2012; US$ 59.95

    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship... more...

  • Innovative Marketing Communicationsby Guy Masterman; Emma Wood

    Taylor and Francis 2005; US$ 59.95

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing... more...

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